Gently break the pulling cycle.
Pula is a calm, science-backed program for hair pulling (trichotillomania) and other body-focused repetitive behaviors — guided audio lessons, daily tools, and progress that travels with you.
Guided audio lessons
Six modules of short, practical sessions built on awareness, habit-reversal, and emotion-regulation skills.
In-the-moment tools
Quick resets, urge-surfing, and swish practices you can reach for the instant an urge shows up.
Progress that sticks
Track your streaks and reflections — securely synced across your devices.
How it works
Notice
Guided audio builds real awareness of urges, triggers, and the moments pulling starts — before it starts.
Interrupt
In-the-moment tools — urge-surfing, competing responses, quick resets — give your hands something else to do.
Sustain
Daily rituals, streaks, and reflections turn one good day into a habit that holds.
Questions
What is a BFRB?
Body-focused repetitive behaviors — hair pulling (trichotillomania), skin picking, nail biting — are common, treatable habit loops, not a failure of willpower. Pula is built around the techniques research supports for them.
Is Pula a replacement for therapy?
No. Pula is a self-help program built on evidence-based techniques like habit-reversal and awareness training. Many people use it alongside therapy — and if pulling is causing you significant distress or injury, a professional is the right first step.
What's free?
Module 1 is free — full lessons, no time limit. Pula Pro unlocks the complete six-module program and every tool, as a subscription or a one-time lifetime purchase.
Which platforms?
iOS and Android — use the store buttons above. Progress syncs across your devices.
Is my data private?
Your progress stays yours: synced across your devices, never sold, never used for advertising. The details are in our Privacy Policy.